Social Selling Archives

One bonus pointer to use in the process of getting people is to hire professional to help. Let’s be honest – you would not want to try something on your own if you have not been trained to do it, right? When working on the six-point strategy you just read about for making your IT…

Now that you understand the importance of what you can do to build upon your business and succeed, you have to know what you can do in particular to go forward. You have to figure out a great plan to make it easier for you to get your business to grow and succeed. To make…

Marketing Innovation for Tech and IT Companies

The world thrives on innovation more than anything. Henry Ford was known to be an innovative person who created a strong assembly process for vehicles. His name is associated with innovation. In fact, that word is in the name of a unique museum named after him just outside Detroit. The concept is still alive today.…

Digital Marketing for IT and Technology Companies

You have just read about many of the reasons why it is becoming harder to prospect and generate new clients. If anything, these are all proof of how digital marketing has become all the more important. But it’s even more important to also see how mobile marketing can work. If you don’t have time to…

Marketing Challenges Tech Companies Face

You have to look at how well you are handling the challenges that come your way when aiming to make your business more visible. These are critical as they contribute to some of your motivations and plans for getting the most out of your marketing efforts. If you don’t have time to read this article…

Making Sense of Marketing for Technology and Software Companies

The business world has been changing nonstop. Today we are bearing with loads of messages and plenty of competition. What’s even worse is that many people are struggling to keep their businesses active while trying to use the right strategies for making it all worthwhile. If you don’t have time to read this article and…

In 2015 Forrester Research concluded that one of the most significant causes of stress and disruption in an organisation is ‘poor lead to revenue management’ [L2RM]. That is, the inability to generate enough qualified leads to fulfil your sales team’s pipeline. Failure to generate a sustainable level of qualified leads not only directly affects revenue,…

How social selling can launch your career

Whether you’re opening a new market or looking to grow an existing client base, land contracts or projects our playbook will help. Get the guide to grow your personal brand and pipeline. Successful businesspeople often say “the first million is the hardest”. We will go one step further and say “the first 100k is the…

There are many ways to go about increasing sales, but amongst cold calling, emails, attending events, different technologies and strategies, one simple fact remains – salespeople must connect with their potential clients. Here are 7 ways in which social ‘connectors’ can boost sales: 1. Don’t Have an Obvious Motive A true ‘social connector’ must be…

Social selling is becoming a vital component of business growth and LinkedIn is proving to be the best tool to facilitate this. If you have a LinkedIn profile, you can check how well you rank on their Social Selling Index. Many people completely overlook this until they see their low score. Here are a few…