Marketing Innovation for Tech and IT Companies

The world thrives on innovation more than anything. Henry Ford was known to be an innovative person who created a strong assembly process for vehicles. His name is associated with innovation. In fact, that word is in the name of a unique museum named after him just outside Detroit. The concept is still alive today.…

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Digital Marketing for IT and Technology Companies

You have just read about many of the reasons why it is becoming harder to prospect and generate new clients. If anything, these are all proof of how digital marketing has become all the more important. But it’s even more important to also see how mobile marketing can work. If you don’t have time to…

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Marketing Challenges Tech Companies Face

You have to look at how well you are handling the challenges that come your way when aiming to make your business more visible. These are critical as they contribute to some of your motivations and plans for getting the most out of your marketing efforts. If you don’t have time to read this article…

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Making Sense of Marketing for Technology and Software Companies

The business world has been changing nonstop. Today we are bearing with loads of messages and plenty of competition. What’s even worse is that many people are struggling to keep their businesses active while trying to use the right strategies for making it all worthwhile. If you don’t have time to read this article and…

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A Marketing Plan for IT Consultancies that gets you Results

In this article, you will find information to help you build a successful Managed Services marketing plan, which is a key component of an effective direct marketing campaign. Why create a marketing plan for selling IT Consulting Services? Creating and executing a direct marketing plan produces consistent, dependable lead generation results allowing the ability to…

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Why Sales Teams Fail – REPORT

In 2015 Forrester Research concluded that one of the most significant causes of stress and disruption in an organisation is ‘poor lead to revenue management’ [L2RM]. That is, the inability to generate enough qualified leads to fulfil your sales team’s pipeline. Failure to generate a sustainable level of qualified leads not only directly affects revenue,…

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Updated LinkedIn Blogging Strategy

Based on researching the techniques employed by some of LinkedIn’s best bloggers and trialling it ourselves to great success, we have updated our blueprint for writing a LinkedIn blog post that gets results. In this post you will learn how to; * Leverage client networks to endorse and promote your business * Challenge readers to…

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How To Open Markets and Land Deals at Speed

Whether you’re opening a new market or looking to grow an existing client base, land contracts or projects our playbook will help. Get the guide to grow your personal brand and pipeline. Successful businesspeople often say “the first million is the hardest”. We will go one step further and say “the first 100k is the…

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Habits of Successful Selling

Successful salespeople have come to learn that selling is a process of advising and helping rather than trying to dupe the customer. In today’s world, where information is readily available and consumers are eager to do their own research, no clever quips or gimmicks are going to close the deal. So how does one improve…

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10 LinkedIn Tips for Business Development

Many LinkedIn users simply sign up, fill out their resume and never look at their page again. What they don’t realise is that they’re missing out on an excellent opportunity to get their name out there, reach potential networking contacts and ultimately, grow their business. There are many simple ways to delve into the work…

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