A Marketing Plan for IT Consultancies that gets you Results

In this article, you will find information to help you build a successful Managed Services marketing plan, which is a key component of an effective direct marketing campaign. Why create a marketing plan for selling IT Consulting Services? Creating and executing a direct marketing plan produces consistent, dependable lead generation results allowing the ability to…

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Why Sales Teams Fail – REPORT

In 2015 Forrester Research concluded that one of the most significant causes of stress and disruption in an organisation is ‘poor lead to revenue management’ [L2RM]. That is, the inability to generate enough qualified leads to fulfil your sales team’s pipeline. Failure to generate a sustainable level of qualified leads not only directly affects revenue,…

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Updated LinkedIn Blogging Strategy

Based on researching the techniques employed by some of LinkedIn’s best bloggers and trialling it ourselves to great success, we have updated our blueprint for writing a LinkedIn blog post that gets results. In this post you will learn how to; * Leverage client networks to endorse and promote your business * Challenge readers to…

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How To Open Markets and Land Deals at Speed

Whether you’re opening a new market or looking to grow an existing client base, land contracts or projects our playbook will help. Get the guide to grow your personal brand and pipeline. Successful businesspeople often say “the first million is the hardest”. We will go one step further and say “the first 100k is the…

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Habits of Successful Selling

Successful salespeople have come to learn that selling is a process of advising and helping rather than trying to dupe the customer. In today’s world, where information is readily available and consumers are eager to do their own research, no clever quips or gimmicks are going to close the deal. So how does one improve…

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10 LinkedIn Tips for Business Development

Many LinkedIn users simply sign up, fill out their resume and never look at their page again. What they don’t realise is that they’re missing out on an excellent opportunity to get their name out there, reach potential networking contacts and ultimately, grow their business. There are many simple ways to delve into the work…

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Why Social Connectors Lead In Sales

There are many ways to go about increasing sales, but amongst cold calling, emails, attending events, different technologies and strategies, one simple fact remains – salespeople must connect with their potential clients. Here are 7 ways in which social ‘connectors’ can boost sales: 1. Don’t Have an Obvious Motive A true ‘social connector’ must be…

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The Art of Social Selling

Social selling is becoming a vital component of business growth and LinkedIn is proving to be the best tool to facilitate this. If you have a LinkedIn profile, you can check how well you rank on their Social Selling Index. Many people completely overlook this until they see their low score. Here are a few…

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