In 2015 Forrester Research concluded that one of the most significant causes of stress and disruption in an organisation is ‘poor lead to revenue management’ [L2RM]. That is, the inability to generate enough qualified leads to fulfil your sales team’s pipeline. Failure to generate a sustainable level of qualified leads not only directly affects revenue,…

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Based on researching the techniques employed by some of LinkedIn’s best bloggers and trialling it ourselves to great success, we have updated our blueprint for writing a LinkedIn blog post that gets results. In this post you will learn how to; * Leverage client networks to endorse and promote your business * Challenge readers to…

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